AI as a Creative Partner: Bridging Consumer Insights and Brand Management @ TechPark
Date:
9 November (Saturday)
LOCATION:
Tech Park Prishtina
TIME:
10:00 – 12:30
LECTURER:
Dr. Steffen Schmidt
workshop description
This workshop delves into the powerful role of AI in translating consumer insights into impactful brand communication.
Discover how AI-driven creativity can shape brand management, from understanding consumer behavior to creating powerful brand touchpoints.
Participants will engage with hands-on techniques to integrate AI tools into brand planning, fostering a seamless connection between consumer data and targeted brand narratives. Join us to redefine brand management through AI’s creative potential.
*To enroll for this workshop, you must hold a GrowthTank ticket.
Register for this workshop
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