April 10, 2025
by At GrowthTank 2024, Yll Limani, the pop sensation from Southeastern Europe, and Bonart Ajvazi, the CEO and Founder of Three60 Music & 360 Media, took the stage for an exclusive fireside chat titled “Disrupting the Beat: Art as Content.” The discussion delved into how the digital age is reshaping the music industry, offering fresh insights into creativity, brand management, and the evolving role of artists.
Creativity in the Digital Age
Yll Limani, known for hits like “Alkool,” “Kaje,” and “Malli,” shared his journey as a genre-blending artist resonating across Southeastern Europe. He discussed how digital tools and social media have transformed the creative process, helping artists connect with audiences and expand their creativity.
The Role of Digital Platforms in Artist Growth
Bonart Ajvazi, CEO and Founder of Three60 Music and 360 Media, echoed this sentiment, offering a behind-the-scenes look at the mechanics of the music business. He discussed how artists today must understand the power of digital platforms in building their brands and reaching audiences worldwide. Bonart’s innovative approach to digital content distribution is reshaping how music is consumed, promoting both creative freedom and success. He also emphasized that in today’s digital age, artists have more tools than ever to manage their careers independently, from social media marketing to streaming platforms, without compromising their artistic vision.
Bridging Creativity and Technology
The conversation took an interesting turn when the topic of generative AI came up. Yll and Bonart reflected on how technology is reshaping content creation in the music industry.
This discussion underscored the delicate balance between embracing technological advances and staying true to one’s creative essence. Bonart emphasized that the digital world offers incredible opportunities to innovate, but the key is to use technology as a tool to amplify an artist’s vision, not replace it.
For Yll Limani and Bonart Ajvazi, the fireside chat was a testament to their dedication to both artistry and business. Together, they’re paving the way for a new era in which artists can not only thrive creatively but also navigate the business side of things with authenticity and success.
As they closed the conversation, they left the audience with a thought-provoking takeaway: the future of music is not just about producing hits, but about creating content that connects, empowers, and lasts.