October 22, 2025
by We’re thrilled to announce that Federica Luna Goffy, renowned Creative Director and Storyteller, will join the stage at GrowthTank 2025, taking place November 7–8 in Pristina.
Federica has built a global reputation for transforming ideas into powerful live experiences that move audiences and redefine storytelling on the grandest scale. With a background in writing, theatre, and video, her creative direction brings emotion and precision together — turning concepts into moments that inspire, unite, and stay with people long after the lights fade.
Her portfolio includes some of the world’s most iconic productions, from the FIFA World Cup Qatar 2022 and Asian Cup 2024 to the Panamerican Games 2023 and the upcoming Milano Cortina 2026 Winter Olympics. Federica’s work reflects a rare blend of artistry, innovation, and humanity proving that emotion is still the most powerful form of technology.
What to Expect from His Keynote?
Topic: Read the Room
In her keynote, “Read the Room,” Federica takes audiences behind the scenes of the world’s most spectacular live events the kind that fill stadiums, move nations, and disappear in a matter of hours.
Through personal stories and insights from decades of global creative production, she explores what it really takes to craft emotion and meaning in the fleeting “here and now” of live performance. The session invites audiences into a dialogue between human intuition and AI logic, asking a powerful question about the future of creativity: what remains uniquely human when machines can simulate almost everything else?
Read the Room reveals that the answer lies not in perfection, but in presence the ability to sense, adapt, and connect in real time. Because no matter how advanced technology becomes, AI will never have what humans do: the power to be in the room.
GrowthTank 2025 → November 7–8
Federica Luna Goffy joins an inspiring lineup of global innovators and visionaries at GrowthTank 2025.
Her session promises to leave audiences energized and inspired a celebration of the emotion, courage, and creative instinct that make storytelling timeless.
Stay tuned as we continue announcing speakers shaping the future of creativity, technology, and leadership.