by At GrowthTank 2024, Andrés Gimeno, Head of Growth Marketing at Hyperice, shared powerful insights on leveraging AI to scale brands across borders with small teams. His keynote session, titled “AI as a Force Multiplier: Scaling Beyond Borders with Small Teams,” focused on how AI can help brands expand their reach, optimize marketing efforts, and achieve significant growth with minimal resources.
Embracing Innovation at Hyperice
Andrés kicked off his session by giving a deeper look into the origins of Hyperice, a company that started from a founder’s personal need for recovery solutions. What began as a challenge to optimize recovery soon evolved into a global technology company focused on recovery and performance. Through innovative AI-driven marketing strategies, Hyperice has revolutionized the way recovery solutions are marketed and delivered, achieving worldwide recognition.
Scaling with AI-Driven Marketing
Throughout his talk, Andrés explained how AI-powered tools and strategies enable smaller teams to achieve the same level of success as larger teams. By using AI to automate and optimize customer journeys, personalize marketing campaigns, and improve user engagement, even small teams can compete on a global scale. He discussed practical applications of AI in the marketing world, including data-driven decisions, customer segmentation, and creating more personalized experiences that resonate with diverse audiences.
The role of AI, according to Andrés, is not just about automation—it’s about enhancing creativity, optimizing performance, and scaling beyond borders. He emphasized how AI can break down barriers for smaller teams, making it easier to manage complex marketing campaigns, track performance in real-time, and adapt strategies quickly in an ever-changing digital landscape.
Data-Driven Success and the Power of Small Teams
Andrés also highlighted the importance of data in driving growth. With AI, Hyperice has been able to scale its brand, expand internationally, and tap into new markets while maintaining a lean and efficient team.
He also shared his personal experience as a mentor at the Universitat Pompeu Fabra, where he imparts his knowledge on the next generation of digital marketers. Andrés stressed the significance of blending traditional marketing wisdom with new, AI-powered techniques to stay ahead in today’s competitive environment.
Andrés Gimeno’s keynote at GrowthTank 2024 was a compelling exploration of how AI can transform marketing for small teams, allowing them to scale effectively across borders. By embracing AI as a force multiplier, brands can unlock new opportunities for growth, expand their reach, and deliver exceptional customer experiences, all while working with limited resources.