April 9, 2025
by At GrowthTank 2024, Georgia Lewis Anderson, the award-winning AI Content and Prompt Engineering Strategist, delivered an insightful and thought-provoking keynote titled “Creative Applications of AI from a Non-Traditional Techie.” Known for her groundbreaking work with Microsoft, Google, Apple Music, Channel 4, and the BBC, Georgia’s session provided a fresh perspective on how artificial intelligence is transforming creativity, marketing, and media.
A New Frontier for Creativity
Georgia kicked off her keynote by diving into AI’s growing role in the creative world. Drawing from her experience in shaping major AI projects like Cortana at Microsoft and Google Assistant in the UK, Georgia shared how AI is increasingly becoming a co-creator in the realms of content and design. One of the highlights was her discussion on AI avatars and their potential to revolutionize creative experiences. AI avatars are no longer just digital representations—they can communicate, interact, and engage in ways that were once thought impossible.
Inspiring Change and Meaningful Connections
A key message from Georgia’s keynote was that AI should be seen as a tool for inspiration, not just automation. AI offers limitless possibilities for enhancing storytelling, designing brand identities, and creating more personalized experiences for audiences. She encouraged the attendees to embrace the potential of AI to tell more dynamic, impactful stories.
The Future of AI and Creativity
As the keynote concluded, Georgia left the audience with a thought-provoking challenge: to rethink what we know about creativity and how AI can play a significant role in shaping the future of branding, marketing, and media. With her vast experience in both the tech and creative sectors, Georgia provided a compelling vision for the future, one where AI and human ingenuity work hand-in-hand to create something truly extraordinary.
For marketers and creatives alike, the key takeaway was clear: AI is not just an assistant—it’s a partner in the creative process.
Georgia’s keynote session at GrowthTank 2024 inspired the audience to embrace the future of AI with optimism and curiosity. Her practical advice, combined with her deep understanding of both technology and creativity, provided valuable insights into how AI can be harnessed to create more innovative, human-centered experiences.