April 9, 2025
by At GrowthTank 2024, DAvide Colla took the stage with a thought-provoking keynote titled “You Are Useless!” — a bold and inspiring message that challenged the audience to rethink the approach to creativity and branding in today’s ever-evolving landscape.
As the founder of the award-winning digital branding agency 150UP, DAvide’s impressive portfolio includes iconic brands like Ferrari, Armani, Prada, and Amazon. His expertise spans design and innovation, shaping user experiences and brand narratives that resonate across the globe
From Design to Disruption: Davide's Vision
DAvide’s session began by reflecting on his extensive career, where he seamlessly blended design with cutting-edge technology. His agency, 150UP, has led projects that not only showcase exceptional design but also integrate innovative strategies that reflect the shifting dynamics of user expectations.
One of the core elements of his session was his challenging statement: “You are useless.” He didn’t mean it in the conventional sense. Instead, DAvide emphasized that embracing this feeling of ‘uselessness’ is essential for true innovation. He encouraged the audience to let go of outdated methods, step out of comfort zones, and focus on what’s truly impactful in today’s market.
Creating Memorable Brand Narratives
For DAvide, branding is not just about aesthetics; it’s about telling a story that connects deeply with the audience. His approach to branding focuses on building solid foundations, which can then evolve into memorable narratives. This philosophy has guided him in working with global brands to create lasting impressions, whether it’s through innovative design, digital experiences, or forward-thinking strategies.
His keynote offered a fresh perspective on brand storytelling, stressing the importance of authenticity and the power of human-centered creativity in an increasingly digital world.
Embracing the Future of Design and Branding
One of the main takeaways from DAvide Colla’s session at GrowthTank 2024 was the call to embrace continuous change and technological advancement. For DAvide, design isn’t static — it’s an evolving process influenced by both creative vision and emerging technologies.
He also highlighted the growing role of AI in design, noting that while technology is a tool, it is the human touch — the creativity and authenticity behind it — that truly defines the success of a brand. As AI continues to shape the future of design, DAvide’s message was clear: keep evolving, stay curious, and never lose sight of the human elements that make a brand unique.
With his experience working with top global brands and his passion for design and technology, DAvide encouraged attendees to push the boundaries of creativity and rethink the way they build brands. As the digital world evolves, so too must the strategies we use to connect with consumers.