by When one of the world’s top social media minds steps on stage, people listen. And at GrowthTank 2024, Matt Navarra delivered exactly what the audience came for — real, unfiltered insights on where social media is heading, and how marketers can keep up with the pace of change.
Matt’s in-person appearance at GrowthTank 2024 brought a palpable energy to the room, with attendees eager to soak in valuable insights from one of the industry’s most respected figures.
From solo consulting to global impact
Matt kicked off his session by sharing his professional journey — from agency life to stepping out on his own as a consultant. Today, he advises global powerhouses like Meta, Pinterest, Google, BBC, and more.
He also opened up about how ADHD has shaped his working style — helping him spot patterns, trends, and platform shifts earlier than most. It’s this combination of instinct and insight that has made him one of the most trusted names in the industry.
“Do what motivates you, make lots of mistakes, and ask people for help.”
– Matt Navarra
What social media will look like in 2025
Matt laid out the key shifts every brand and marketer should be paying attention to in the coming year. Here are the main takeaways:
AI is becoming a content partner
Expect a world where AI-generated videos, captions, and visuals are integrated into daily workflows. While AI will become a powerful tool in content creation, creativity and authenticity will remain irreplaceable.
A call to stay curious (and human)
As tools and platforms evolve quickly, Matt’s biggest message was simple: stay curious, be adaptable, and stay human. The brands that succeed will be the ones willing to experiment, learn, and engage authentically with their audience.
Matt Navarra’s GrowthTank 2024 keynote was more than just a forecast — it was a strategic wake-up call. For marketers, creators, and founders alike, 2025 is shaping up to be a defining year in how we tell stories, build communities, and deliver value through social.
The platforms may shift — but the opportunity to make an impact? Bigger than ever.